A Practical Guide to Behavioral Research: Tools and Techniques - Hardcover

Sommer, Robert; Sommer, Barbara Baker; Somer, Barbara B.

 
9780195039771: A Practical Guide to Behavioral Research: Tools and Techniques

Synopsis

This is a clear and concise guide to the tools and techniques of behavioural research. The second edition includes new material on using computers, the analysis of variance, mail surveys, video as a research tool, and writing reports other than scientific articles. The book encompasses laboratory and field experiments in a practical multi-disciplinary approach.

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