Practical Guide to Behavioral Research - Softcover

Softcover

ISBN 10: 0195026926 ISBN 13: 9780195026924

Synopsis

This authoritative, yet accessible book presents the principal techniques of empirical behavioral research through a practical hands-on approach. The text describes four major research methods: observation, experiment, interview, and questionnaire. Additional techniques and tools such as simulation, trace and archival measures, content analysis, and case study are also presented. An extensive and up-to-date chapter describes the process of library and background research. In addition to clarifying and demystifying research, the text extends the discussion to the ethics of research, dissemination of information, public presentation, and the art of writing journal articles. The writing style is lively and straightforward, and the authors include many updated examples. This new edition also features more information about work being done outside North America. The new edition features more information on work being done outside North America, and includes many updated examples. This is an invaluable reference for anyone who is engaged in behavioral studies.

About this title

Synopsis

In this fourth revision of their college textbook, Barbara and Robert Sommer expand the coverage of case studies and provide a new chapter describing the research opportunities provided by the internet, as well as new material on the use of computers in running research studies and in data analysis.

Edition details

• Language: English
• ISBN 10: 0195026926
• ISBN 13: 9780195026924
• Binding: Paperback