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Synopsis
The term 'brainwashing' was first recorded in 1950, but it is an expression of a much older concept: the forcible and full-scale alteration of a person's beliefs. Over the past 50 years the term has crept into popular culture, served as a topic for jokes, frightened the public in media headlines, and slandered innumerable people and institutions. It has also been the subject of learned discussion from many angles: history, sociology, psychology, psychotherapy, and marketing. Despite this variety, to date there has been one angle missing: any serious reference to real brains. Descriptions of how opinions can be changed, whether by persuasion, deceit, or force, have been almost entirely psychological. Brainwashing, Kathleen Taylor's fascinating and informative voyage through the subject, combines the latest findings in social psychology and neuroscience to investigate the incredibly complicated workings of the human brain. In elegant and accessible prose, and with abundant use of anecdotes and case-studies, she looks at the history and myth, psychology, neuroscience, and politics of how we humans manipulate each others' minds.
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About the Author
Kathleen Taylor is a research scientist in the physiology department, Oxford University. In 2003 she won first prize in both theTHES/OUP Science Essay competition and the THES Humanities and Social Sciences Writing Prize.
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- PublisherOUP Oxford
- Publication date2004
- ISBN 10 0192804960
- ISBN 13 9780192804969
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages352
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