The term "health promotion" has come to signify a radical movement that challenges the increasing medicalization of health, stresses the social and economic aspects of health care, and focuses on health as the centerpiece of a successful, happy human life. A comprehensive survey of the movement's goals, value base, and links with related fields of health care, this updated edition of a well-known interdisciplinary book reflects new developments in philosophy, policy, planning, and practice since the turn of the decade. The authors have added an updated account of who is involved in health promotion, and paid more attention to the role of the mass media and the practical applications of both attitudinal and behavioral theories. Also new to this edition are a survey of recent developments in programme planning, a 'macro-audit' checklist for assessing commitment to health promotion at all levels, extended coverage of needs evaluation, and a chapter considering objections to health promotion.
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"A solid contribution to the field of health promotion and public health."--Doody's Health Sciences Book Review
The health promotion movement has gained ever more momentum in the 1990s, at international, national, and local levels. This updated and revised edition of a successful textbook reflects developments in philosophy, policy, planning, and practice since the turn of the decade. It contains new material, such as an account of who is involved in health promotion, more attention to the role of the mass media, and an expansion of the account of the role of the WHO. A new health promotion framework is built up on to the original one and there is a new chapter considering objections to health promotion.
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