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Synopsis
Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers but also more insightful consumers of research. It expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological choices based not on ideological constraints but rather on the nature of the research question. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research.
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Review
"Communication Research Methods effectively balances how to understand research with how to conduct research. Its most compelling feature is its explanatory power: it makes research understandable to an audience that may not go on to graduate school or higher-level research."--Sandra L. French, Radford University
"This is the only textbook in the field that provides a general survey of research methods through a commonsense foregrounding of qualitative research."--Jay Brower, Western Connecticut State University
"Communication Research Methods provides a very detailed historical explanation of the development and current use of various communication research methodologies."--Richard C. Emanuel, Alabama State University
About the Author
Gerianne Merrigan is Professor and former Chair of Communication Studies at San Francisco University.
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- PublisherOxford University Press
- Publication date2019
- ISBN 10 0190652748
- ISBN 13 9780190652746
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages400
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