Quantitative Research Methods for Communication: A Hands-On Approach - Softcover

Wrench, Jason S.; Thomas-Maddox, Candice; Richmond, Virginia Peck; McCroskey, James C.

Softcover

ISBN 10: 019045640X ISBN 13: 9780190456405

Publisher: Oxford Univ Pr, 2015

Synopsis

Quantitative Research Methods for Communication: A Hands-On Approach, Third Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience, the authors encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

About this title

About the Author

Jason S. Wrench is Associate Professor in the Department of Communication and Media at the State University of New York at New Paltz.

Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.

Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey was Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

Edition details

• Publisher: Oxford Univ Pr
• Publication date: 2015
• Language: English
• ISBN 10: 019045640X
• ISBN 13: 9780190456405
• Binding: Paperback
• Edition number: 3
• Number of pages: 577