Items related to Building Distinctive Brand Assets

Building Distinctive Brand Assets - Hardcover

Romaniuk, Jenni

 
9780190311506: Building Distinctive Brand Assets

Synopsis

Provides readers with long-term strategies to build and protect Distinctive Assets.

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About the Author

Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.

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