Business Communication: Process and Product Brief - Softcover

Rhodes, Kathy; Rogin, Patricia; Guffey, Mary

Softcover

ISBN 10: 0176500464 ISBN 13: 9780176500467

Publisher: Nelson Canada, 2009

Synopsis

Business Communication: Process and Product, brief edition takes students through a well developed, consistently applied approach to communication that is combined with integrated application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use the Internet and electronic media to deliver their messages, resulting in a tangible communication strategy they can use throughout their careers. NETA Testbank The Nelson Education Teaching Advantage (NETA) program delivers research-based resources that promote student engagement and higher-order thinking and enable the success of Canadian students and educators. This book's premium testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction. If you want your students to achieve "beyond remembering", ask your Nelson Sales Representative how today!

About this title

About the Author

Kathleen and Patricia have enjoyed a writing partnership through numerous editions of Business Communication: Process and Product. With close to 60 years of combined experience at Durham College, they have seen a lot of changes in higher education. Both qualified teachers, Rhodes and Rogin have witnessed firsthand the impact of technology on both students and the learning environment. Through their work on Business Communication: Process and Product, they have kept students updated and aware of the changes in the workplace, thus preparing them for the ever evolving world of work. They have not only delivered material to college students but also have worked with school boards and industry professionals to share their passion for the value of excellent communication skills. By using Business Communication: Process and Product in their classrooms, they have been able to gauge student feedback and responses and are proud that students use this text as a learning tool; students also report that the text is a valuable reference tool in the workplace. Although students and technology have changed over the years, Rhodes and Rogin believe that excellent communication skills will always be required for success. : Kathleen and Patricia have enjoyed a writing partnership through numerous editions of Business Communication: Process and Product. With close to 60 years of combined experience at Durham College, they have seen a lot of changes in higher education. Both qualified teachers, Rhodes and Rogin have witnessed firsthand the impact of technology on both students and the learning environment. Through their work on Business Communication: Process and Product, they have kept students updated and aware of the changes in the workplace, thus preparing them for the ever evolving world of work. They have not only delivered material to college students but also have worked with school boards and industry professionals to share their passion for the value of excellent communication skills. By using Business Communication: Process and Product in their classrooms, they have been able to gauge student feedback and responses and are proud that students use this text as a learning tool; students also report that the text is a valuable reference tool in the workplace. Although students and technology have changed over the years, Rhodes and Rogin believe that excellent communication skills will always be required for success. A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

About this edition

• Publisher: Nelson Canada
• Publication date: 2009
• ISBN 10: 0176500464
• ISBN 13: 9780176500467
• Binding: Paperback
• Edition number: 3
• Number of pages: 498