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Business Communication: Process and Product - Softcover

 
9780176103934: Business Communication: Process and Product
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Business Communication: Process and Product takes students through a well-developed, consistently applied process approach to communication and combines it with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. In addition, the text provides ample products of that process in the form of business document examples.

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The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.

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  • PublisherNelson Canada
  • Publication date2007
  • ISBN 10 0176103937
  • ISBN 13 9780176103934
  • BindingPaperback
  • Edition number5
  • Number of pages583
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Other Popular Editions of the Same Title

9780324611113: Business Communication: Process and Product with Aplia Access Code Edition: Sixth

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ISBN 10:  0324611110 ISBN 13:  9780324611113
Publisher: Cengage, 2008
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  • 9780324542905: Business Communication: Process and Product

    South ..., 2007
    Hardcover

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Guffey, Mary Ellen; Rhodes, Kathleen; Rogin, Patricia
Published by Nelson Canada, U.S.A. (2008)
ISBN 10: 0176103937 ISBN 13: 9780176103934
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Book Description Soft cover. Condition: Good to Very Good. Ninth / 9th Canadian Edition. ***** HEAVY BOOK; USA and CANADA Orders ONLY Please, as Shipping is Prohibitive to Overseas; (International / Overseas Orders will gladly be accepted, but you must Contact Us FIRST and be Willing to pay Shipping at our EXACT Costs); WEIGHT = 955 GRAMS; ****** TEXT BOOK; *** Underlining, writing & Highlighting on some pages inside; 493 pp. With statistical endpapers, index, glossary, review questions, and numerous diagrams throughout. Size: 4to - over 9¾" - 12" tall. Book. Seller Inventory # B1093-1

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Guffey, Mary Ellen; Rhodes, Kathleen; Rogin, Patricia
Published by Nelson Canada (2007)
ISBN 10: 0176103937 ISBN 13: 9780176103934
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