Business Communication: Process and Product takes students through a well-developed, consistently applied process approach to communication and combines it with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. In addition, the text provides ample products of that process in the form of business document examples.
"synopsis" may belong to another edition of this title.
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.
"About this title" may belong to another edition of this title.
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