In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.
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Part I: Principles of Persuasion: Introduction to Persuasion. 1. Aspects of Persuasion. 2. Rhetorical Principles. 3. Contemporary Principles of Persuasion. 4. Ethics and Persuasion. Part II: Elements of Persuasion. 5. Sources. 6. Messages. 7. Channels. 8. Receivers. Part III: Types of Persuasion. 9. Persuasive Presentations. 10. Advertising. 11. Sales Interviews. 12. Persuasive Campaign.
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Book Description Cengage Learning, 1996. Paperback. Book Condition: New. book. Bookseller Inventory # 0155023551
Book Description Wadsworth Publishing, 1996. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0155023551
Book Description Wadsworth Pub Co, 1996. Paperback. Book Condition: Brand New. 1st edition. 330 pages. 9.25x7.75x0.50 inches. In Stock. Bookseller Inventory # zk0155023551