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9780155016156: Design Principles and Problems

Synopsis

This comprehensive text is now updated and includes equitable coverage of fine and commercial art. Media and methods span from the traditional to computer design, and a global emphasis reveals the design solutions seen around the world. The critiquing process begun in the analysis of student examples will be useful to students preparing for applied design disciplines. The art of women and non-Western cultures provide a broad base of visual examples.

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Review

1. Awareness of Design. 2. Unifying Principles of Design. 3. Line. 4. Shape and Form. 5. Space. 6. Texture. 7. Value. 8. Color. 9. The Third Dimension.

Synopsis

This thorough introduction to 2- and 3-dimensional design is now updated and includes equitable coverage of fine and commercial art. Media and methods span from the traditional to computer design, and a global emphasis reveals the design solutions seen around the world. Features: * Chapter 1 explores the general considerations of design: the relationship of art forms to the 3-dimensioanl world, ways in which the artist controls the viewers response, and the marriaage of intellect and intuition with the creative process. * Chapters 3 through 8 examine the elements of design: line, shape and form, space, texture, value, and color. * Chapter 9 is devoted to the application of the principles and elements of design to 3-D works. * Coveragae spans from historical to contemporary, showing students the full range of design evolution. * Studio Problems, at the end of each chapter, presents a structured design problem that requires students to use design terminology. * The art of women and non-western cultures provide a broad base of visual examples. New to this edition: * The text is designed to be a flexible teaching tool.

* Updated text and illustrations bring design to a contemporary stage. * Expanded coverage of computer art provides a realistic look at this emerging tool. * Key terms open each chapter and are defined in the text and glossary. * New section on the "marriage of medium and concept" in Chapter 1 discusses how the medium an artist chooses profoundly affects the visual statement. * The unifying principles of design are covered in a separate chapter (2). * Seventy studio problems put into practice the understanding developed in the introduction to chapters 3 through 9. Student works representing a range of abilities, illustrate the studio problems, allow students to feel challenged in some cases, and in others feel that their abilities surpass those illustrated. * The critiquing process begun in the anaysis of student examples will be useful to students preparing for applied design disciplines.

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9780030511660: Design: Principles and Problems

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ISBN 10:  0030511666 ISBN 13:  9780030511660
Publisher: Thomson Learning, 1984
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