Design Basics

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9780155011847: Design Basics

A flexible, modular format makes DESIGN BASICS a popular introduction to two-dimensional design. Each concept is given a full two-page spread, making DESIGN BASICS practical and easy for students to refer to while they work.

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Part I: DESIGN PRINCIPLES. 1. Design Process. 2. Unity. 3. Emphasis and Focal Point. 4. Scale/Proportion. 5. Balance. 6. Rhythm. Part II: DESIGN ELEMENTS. 7. Line. 8. Shape/Volume. 9. Pattern and Texture. 10. Illusion of Space. 11. Illusion of Motion. 12. Value. 13. Color. Glossary.

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