Synopsis
This is a gripping account of ambition, enterprise, and corporate strategies. It took a sleeping pill to get a somnolent company up and running. The drug was Calmpose - Ranbaxy's answer to Roche's Valium - and its launch in 1969 was the hitherto unknown company's first step on the long road to global stardom. "The Ranbaxy Story" sets down, for the first time, Ranbaxy's remarkable journey from a distributor of medicine to a multinational corporation, deriving over eighty per cent of its business from outside India. It is also the story of the Singh family, of Bhai Mohan Singh's dogged pursuit to expand the company during the licence-permitquota raj and of Dr Parvinder Singh who was convinced way back in the 1970s that Ranbaxy's destiny lay in the international markets. Bhupesh Bhandari, a business journalist who has followed the company closely for over a decade, traces Ranbaxy's growth against the backdrop of the global pharmaceutical business. An intimate portrait of this pioneering company, "The Ranbaxy Story" is a must read at a time when going global is high on the agenda of most Indian companies.
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