Building India's Upstarts: A Bootstrapped Entrepreneur’s Playbook for Success - Softcover

Narasimhan, R.

 
9780143479871: Building India's Upstarts: A Bootstrapped Entrepreneur’s Playbook for Success
Softcover
ISBN 10: 0143479873 ISBN 13: 9780143479871
Publisher: Penguin Random House India Pvt. Ltd, 2026

Synopsis

Unlike most entrepreneurship books that focus on venture-backed startups, this work examines the journey of creating sustainable, profitable companies through bootstrapping. What sets this book apart is its focus on “upstart” companies—traditional businesses that succeed through incremental innovations and operational excellence rather than disruptive technology. This represents a massive but often overlooked opportunity in India's growth story. With India's growing economy creating unprecedented opportunities for such businesses, this book fills a crucial gap in entrepreneurship literature focused on the Indian context.

"synopsis" may belong to another edition of this title.

Publisher
Penguin Random House India Pvt. Ltd
Publication date
2026
Language
English
ISBN 10 
0143479873
ISBN 13 
9780143479871
Binding
Paperback
Number of pages
248