Evolve 49 Counterintuitive Principles for Business - Softcover

Sarkar, Debashis

Softcover

ISBN 10: 014347684X ISBN 13: 9780143476849

Publisher: Penguin Random House India, 2026

Synopsis

But … could it also lead to blind spots? Is it possible that we might get stuck in ‘the way we’ve always done things’ and miss growth opportunities?Hence Evolve!This book is about counterintuitive thinking, about the art of questioning assumptions and embracing strategies that might seem strange at first. It is about looking beyond common sense.Counterintuitive thinking jolts us out of comfort-zone, igniting fresh ideas that unlock hidden opportunities. It equips us to see what others miss, giving us a competitive edge through innovation and sharper decision-making.Evolve: 49 Counterintuitive Principles for Business offers a practical toolkit for applying these principles in your own business. It explores research-backed and experience-tested ideas from psychology, economics, geopolitics, business, philosophy, technology and sociology, all presented in a clear and actionable way.Result-oriented and pragmatic, it is the secret sauce you need…

About this title

About the Author

Debashis Sarkar, Managing Partner at Proliferator Advisory & Consulting, is a prominent organizational improvement expert from Asia. His work focuses on customer centricity, operational excellence, and organizational effectiveness, with a client footprint spanning Asia, Africa, and the Middle East.Notably, Sarkar pioneered the application of lean management in service companies across Asia in the early 2000s. He is a Fellow of the American Society for Quality (ASQ) and was recognized by the Journal of Engineering Research as one of the top 50 contributors to the field of quality management. An accomplished author, he has received numerous accolades, including the Phil Crosby Medal, the Simon Collier Award, and QCI’s Quality Champion Award.

Edition details

• Publisher: Penguin Random House India
• Publication date: 2026
• Language: English
• ISBN 10: 014347684X
• ISBN 13: 9780143476849
• Binding: Paperback
• Number of pages: 256