Who Blunders and How: The Dumb Side of the Corporate World - Softcover

Banerjee, Robin

Softcover

ISBN 10: 0143464590 ISBN 13: 9780143464594

Publisher: Penguin Random House India Pvt. Ltd, 2024

Synopsis

Many big companies―famous brands, once loved and revered―often disappear into oblivion mainly due to their own follies. Look at the once invincible Kodak or the seemingly unfailing Premier Padmini cars. In the unforgiving world of modern business they failed to adapt, only to perish. Many businesses fail to address and wisdom from their trying experiences. Even the infallible Nokia, BlackBerry, Woolworths and Lehman Brothers buckled. Companies such as Bethlehem Steel, Atari, Xerox, NCR, Mafatlal and Kingfisher Airlines this basic truth. Every business is tested for endurance and accomplishment but only a few extract strength once considered as the great ones to emulate, all failed to live up to their repute. Instances of business blunders and bloopers are many. They could include compromising quality to cut costs, lack of professionalism in management, botched up mergers and acquisitions, customers being taken for granted, bad leadership, family squabbles, corporate fraud, unmanageable debts and numerous others.

About this title

About the Author

Robin Banerjee is the chairman of Nucleon Research Pvt Ltd, a global clinical research organization. Prior to this, he was the managing director of Caprihans India Ltd between 2012 and 2022.

Edition details

• Publisher: Penguin Random House India Pvt. Ltd
• Publication date: 2024
• Language: English
• ISBN 10: 0143464590
• ISBN 13: 9780143464594
• Binding: Paperback
• Number of pages: 304