Unlocking Unicorn Secrets: Behind the Scenes of India's Billion-Dollar Start-Ups - Softcover

Kushal Lodha (author)

9780143461609: Unlocking Unicorn Secrets: Behind the Scenes of India's Billion-Dollar Start-Ups

Softcover

ISBN 10: 0143461605 ISBN 13: 9780143461609

Publisher: Penguin Books India, 2023

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In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.

Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.

The book is a manifestation of the authors' passion for inculcating the entrepreneurial mindset in our nation's youth, which they do masterfully, by illustrating the success stories of India's top unicorns.

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About the Authors

Kushal Lodha is the founder of KAGR, an ed-tech platform in finance upskilling. He is a qualified CA (with All-India ranks across all levels). He is a part-time creator with over 500k+ followers on social media cumulatively. He was awarded the LinkedIn's Top Voice for 2022.

Ishan Sharma is the co-founder of MarkitUp, a content agency and is a content creator with over 1.5 Mn+ followers across social media. He has delivered speeches at colleges like IIT Jodhpur, among others.

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