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Synopsis
How to Use Neuroscience to Create Impactful Brands
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About the Author
Arvind Sahay is professor of marketing and international business; Prof. M.N. Vora Chair in marketing and entrepreneurship; chair, India Gold Policy Centre; chair, marketing area; and chair, NSE Centre for Behavioral Science at the Indian Institute of Management Ahmedabad. Prof. Sahay completed his PhD from the University of Texas, Austin. He obtained his MBA from the Indian Institute of Management Ahmedabad. Prof. Sahay also holds a degree in chemical engineering from the Indian Institute of Technology Kanpur.
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
Published by
Penguin Random House India Pvt. Ltd, 2022
ISBN 10: 0143452614
ISBN 13: 9780143452614
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Brands and the Brain
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Penguin Random House India, IN, 2022
ISBN 10: 0143452614
ISBN 13: 9780143452614
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Paperback. Condition: New. It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. Seller Inventory # LU-9780143452614
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Brands and the Brain
Published by
Penguin Random House India, IN, 2022
ISBN 10: 0143452614
ISBN 13: 9780143452614
New
Paperback
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. Seller Inventory # LU-9780143452614
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Brands and the Brain : How to Use Neuroscience to Create Impactful Brands
Published by
Penguin Random House India Pvt. Ltd, 2022
ISBN 10: 0143452614
ISBN 13: 9780143452614
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Brands and the Brain : How to Use Neuroscience to Create Impactful Brands
Published by
Penguin Random House India Pvt. Ltd, 2022
ISBN 10: 0143452614
ISBN 13: 9780143452614
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BRANDS AND THE BRAIN : HOW TO USE NEUROSCIENCE TO CREATE IMPACTFUL BRANDS
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
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ISBN 10: 0143452614
ISBN 13: 9780143452614
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