Synopsis
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India's largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
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About the Author
Harish Bhat is an avid marketer and bestselling author. His books span many genres, including business history, fiction, poetry and humour. Four of his books―#Tata Stories, Office Secrets, Tata Log and Jamsetji Tata: Powerful Learnings for Corporate Success―have been national bestsellers and have been translated into several Indian languages.
Harish has worked with the Tata group for thirty - eight years, holding many senior roles, including as brand custodian, Tata Sons; managing director and CEO, Tata Global Beverages; and chief operating officer of the watches and jewellery businesses at Titan Company. He currently serves as a director on the boards of some Tata companies.
Harish is an alumnus of BITS Pilani and IIM Ahmedabad. LinkedIn has selected him as one of its Top Voices in India. In 2022 and 2023, Forbes listed him among the top ten most influential chief marketing officers in the world. He is a popular keynote speaker at many corporate events.
Harish lives in Bengaluru with his wife, Veena, and their unruly collection of books.
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ISBN 10: 0143423347
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