The Future of Competition argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically
Once passive recipients of the products and services companies created for them—customers are now active participants who actually co-create the value they receive, from products and services they help develop, test, and distribute.
Whereas in the 1990s competitive advantage was derived from the authors’ landmark notion of “core competencies” (those activities a company does better than anyone else), in the future it will come from how proficient companies are at providing opportunities for customers to co-create unique experiences.
Prahalad and Ramaswamy present four key building blocks that will enable companies to co-create the future with customers—transparency, access, dialogues, and risk management—and illustrate them through rich examples from a wide range of companies. As bold and far-reaching as Competing for the Future a decade ago, this book will redefine strategy for the Information Age.
"synopsis" may belong to another edition of this title.
Thoroughly argued and urgently needed.
-- Long Range Planning, January 2007
C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Graduate School of Business Administration and Chairman of the Board of Praja, a technology management company in San Diego. He lives in San Diego but travels extensively.
Venkat Ramaswamy is a professor of marketing at the University of Michigan Graduate School of Business Administration. He lives in Ann Arbor, Michigan.
"About this title" may belong to another edition of this title.
Book Description Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # RO_9780143061908
Book Description Penguin Books India. Book Condition: New. 0143061909 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # OA9780143061908
Book Description PORTFOLIO, New Delhi. Soft cover. Book Condition: New. Bookseller Inventory # 267127
Book Description PENGUIN BOOKS INDIA. Soft cover. Book Condition: New. Bookseller Inventory # 334911
Book Description PORTFOLIO. N.A. Book Condition: New. Bookseller Inventory # 267185
Book Description PENGUIN BOOKS INDIA. PAPER BACK. Book Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Bookseller Inventory # PRASHNOID5494
Book Description Penguin Books India, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0143061909
Book Description Penguin Books India, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0143061909
Book Description Penguin Books India, 2006. Paperback. Book Condition: New. Bookseller Inventory # P110143061909
Book Description Penguin Books India. PAPERBACK. Book Condition: New. 0143061909 Brand new book.Buy with confidence. Money Back Guarantee.Expedite Shipping Available. International shipment available. Bookseller Inventory # SAED015963