Once passive recipients of the products and services companies created for them customers are now active participants who actually co-create the value they receive, from products and services they help develop, test, and distribute.
Whereas in the 1990s competitive advantage was derived from the authors landmark notion of core competencies (those activities a company does better than anyone else), in the future it will come from how proficient companies are at providing opportunities for customers to co-create unique experiences.
Prahalad and Ramaswamy present four key building blocks that will enable companies to co-create the future with customers transparency, access, dialogues, and risk management and illustrate them through rich examples from a wide range of companies. As bold and far-reaching as Competing for the Future a decade ago, this book will redefine strategy for the Information Age.
"synopsis" may belong to another edition of this title.
Venkat Ramaswamy is a professor of marketing at the University of Michigan Graduate School of Business Administration. He lives in Ann Arbor, Michigan.
"About this title" may belong to another edition of this title.
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Book Description Condition: VeryGood. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs4035151768
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780143061908. Seller Inventory # 9276697
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