A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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9780142001905: A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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Bedbury, Scott; Fenichell, Stephen
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ISBN 10: 0142001902 ISBN 13: 9780142001905
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Bedbury, Scott; Fenichell, Stephen
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Bedbury, Scott; Fenichell, Stephen
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Book Description Penguin Books, 2003. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game. Bookseller Inventory # ABE_book_new_0142001902

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Bedbury, Scott; Fenichell, Stephen
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Bedbury, Scott; Fenichell, Stephen
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Book Description Penguin Putnam Inc, United States, 2003. Paperback. Book Condition: New. Reprint. 211 x 137 mm. Language: English . Brand New Book. What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning and failed branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game. Bookseller Inventory # AAS9780142001905

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Bedbury, Scott; Fenichell, Stephen
Published by Penguin Putnam Inc, United States (2003)
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Book Description Penguin Putnam Inc, United States, 2003. Paperback. Book Condition: New. Reprint. 211 x 137 mm. Language: English . Brand New Book. What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning and failed branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game. Bookseller Inventory # AAS9780142001905

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Bedbury, Scott; Fenichell, Stephen
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Bedbury, Scott; Fenichell, Stephen
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Book Description PENGUIN GROUP, 2003. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780142001905

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Bedbury, Scott; Fenichell, Stephen
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Bedbury, Scott; Fenichell, Stephen
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