Lateral Thinking: A Textbook of Creativity - Softcover

De Bono, Edward

3.77

4,339 ratings by Goodreads

9780141033082: Lateral Thinking: A Textbook of Creativity

Softcover

ISBN 10: 0141033088 ISBN 13: 9780141033082

Publisher: Penguin, 2009

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In schools we are taught to meet problems head-on: what Edward de Bono calls �‘vertical thinking�’. This works well in simple situations �– but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.

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Review:

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. (Sir Richard Branson ) --Sir Richard Branson

From the Back Cover:

The classic work about improving creativity

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?

Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

"If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are."

Sir Richard Branson

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