THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.
Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are' - Sir Richard Branson
"synopsis" may belong to another edition of this title.
The classic work about improving creativity
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.
Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
"If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are."
Sir Richard Branson
"About this title" may belong to another edition of this title.
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Book Description Paperback. Condition: new. Paperback. The classic work about improving creativity, and thinking more productively.THE classic work about improving creativity from world-renowned writer and philosopher Edward de BonoIn schools we are taught to meet problems head-on- what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker. Shows how to stimulate the mind in new and exciting ways. This is about freeing up your imagination. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780241257548
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Book Description Paperback. Condition: Brand New. 272 pages. 7.72x5.04x0.79 inches. In Stock. Seller Inventory # __0241257549
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Book Description Condition: New. Num Pages: 272 pages. BIC Classification: JN; KJ; VSPT. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . Seller Inventory # V9780241257548
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