Part of the "Test Your" series, this book aims to develop the vocabulary required by professionals and pre-service students. It provides simple test materials of around 500 key concepts and terms in the field of marketing. The book is divided into eight chapters. Topics and key concepts tested include market research, consumers and market segmentation and marketing planning. The materials can be used as part of a language course for business professionals or for self-study. Each book in the series contains an answer key and a word list.
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9780140815917. Seller Inventory # 9855370
Quantity: 1 available
Seller: Bookbot, Prague, Czech Republic
Softcover. Condition: Fine. Abnutzung / Risse - leicht; Vergilbt / ausgeblichen. Part of the Test Your series, this book aims to develop the vocabulary required by professionals and pre-service students. It provides simple test materials of around 500 key concepts and terms in the field of marketing. Seller Inventory # 82d34685-b3f5-4edd-9b9f-c66738c90088
Quantity: 1 available