With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters' tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle (384-322 BC) establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.
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Aristotle was born in the Macedonian city of Stagira in 384 BC, and died in 322. He studied in Plato's Academy in Athens and later became tutor to Alexander the Great, before establishing his own school in Athens, called the Lyceum. His writings, which were of extraordinary range, profoundly affected the whole course of ancient, medieval and modern philosophy. Many of them have survived, including The Nicomachean Ethics, The Politics and Poetics, among others.
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