Electronic Commerce: A Managerial Perspective

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9780139752858: Electronic Commerce: A Managerial Perspective

Reflecting—and integrating—the authors' extensive experiences as academicians, consultants, and practioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Supplements will include Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site. www.prenhall.com/turban.

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From the Back Cover:

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002

is

ComprEhensive: It Contains 19 Chapters and 5 Appendices.

AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.

COmplete: It Integrates www.prenhall.com/turban—interactive Study Guide, Technology Updates, and Added Appendices.

Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.

Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.

CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.

Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.

InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.

and...

Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life—Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.

Your One Source for E-COMMERCE.

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