For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques.
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Book Description Pearson Education, 1998. Book Condition: Good. 5th Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP11595086
Book Description Prentice Hall, Upper Saddle River, NJ, 1998. 5th ed.. Paperback small quarto, very good condition, top corner flyleaf clipped, minor edgewear. Heavy (1.3 Kg), and extra postage may be requested to destinations outside Australia. 730+12 pp. Fifth edition. A popular textbook on multivariate statistics, including factor analysis, multiple regression, discriminant analysis, MANOVA, conjoint analysis, canonical correlation, cluster analysis, multidimensional scaling, structural equation modelling. Bookseller Inventory # 14532A