Tested Advertising Methods - Hardcover

Caples, John

 
9780139069093: Tested Advertising Methods

Synopsis

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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Other Popular Editions of the Same Title

9780139068911: Tested Advertising Methods

Featured Edition

ISBN 10:  0139068910 ISBN 13:  9780139068911
Publisher: Prentice Hall, 1985
Softcover