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Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Synopsis
Examines techniques for producing effective headlines, layouts, illustrations, sales appeals, copy, first paragraphs and small ads and explains methods of evaluating advertising.
"About this title" may belong to another edition of this title.
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Tested Advertising Methods
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Fair. Seller Inventory # 0139068910-4-34646677
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Tested Advertising Methods
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4005990-6
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Tested Advertising Methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.89. Seller Inventory # G0139068910I5N00
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Tested Advertising Methods, 4th Edition
Published by
Prentice Hall April 1985, 1985
ISBN 10: 0139068910
ISBN 13: 9780139068911
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Seller: A Cappella Books, Inc., Atlanta, GA, U.S.A.
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Paper Back. Condition: Very Good. Seller Inventory # 351452
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Shelf and handling wear to cover and binding, with general signs of previous use. Wear and tear on the covers. Text is clear of markings and notations. Secure packaging for safe delivery. 0.89. Seller Inventory # 1767348588
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Minor wear to covers and spine. Highlighting on text. Secure packaging for safe delivery. 0.89. Seller Inventory # 1259157590
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the covers and spines. Mostly clean interior pages with occasional underlining to thte text. Secure packaging for safe delivery. 0.89. Seller Inventory # 1661293854
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Revised edition. Cover and binding are worn but intact. A reading copy in fair condition. Secure packaging for safe delivery. 0.89. Seller Inventory # 1864292547
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
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Paperback. Condition: Fair. No Jacket. Revised edition. Covers show shelf wear with light scuffing and heavy bumping to the corners. Binding is cracked with gutter fully showing at page 238. Interior covers are lightly scuffed with age toning. Page edges are lightly scuffed and smudged. Lower right corner of text block is heavily bumped but does not impede the text. Interior pages are unmarked. Secure packaging for safe delivery. 0.89. Seller Inventory # 1660870017
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Light scuffing and smudging to covers and spine strip. Light creasing visible across spine strip and exterior hinges. Secure packaging for safe delivery. 0.89. Seller Inventory # 1861842934
Quantity: 1 available