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Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Synopsis
Examines techniques for producing effective headlines, layouts, illustrations, sales appeals, copy, first paragraphs and small ads and explains methods of evaluating advertising.
"About this title" may belong to another edition of this title.
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Tested Advertising Methods
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006531911
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Tested Advertising Methods
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_471825551
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Tested Advertising Methods
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_462075802
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Moderate wear to the covers and spine. Mostly clean interior pages with occasional highlighting to the text. This could have light cosmetic flaws, but remains in good condition. No dust jacket included with this book. This copy is the Revised Edition of the published work. Secure packaging for safe delivery. Seller Inventory # 1681910113
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Revised edition. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Secure packaging for safe delivery. Seller Inventory # 1675061389
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the covers and spines. Mostly clean interior pages with occasional underlining to thte text. Secure packaging for safe delivery. Seller Inventory # 1661293854
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Revised edition. Cover and binding are worn but intact. A reading copy in fair condition. Secure packaging for safe delivery. Seller Inventory # 1864292547
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Revised edition. Covers show shelf wear with light scuffing and heavy bumping to the corners. Binding is cracked with gutter fully showing at page 238. Interior covers are lightly scuffed with age toning. Page edges are lightly scuffed and smudged. Lower right corner of text block is heavily bumped but does not impede the text. Interior pages are unmarked. Secure packaging for safe delivery. Seller Inventory # 1660870017
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Light scuffing and smudging to covers and spine strip. Light creasing visible across spine strip and exterior hinges. Secure packaging for safe delivery. Seller Inventory # 1861842934
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Covers betray fading and nicks and other signs of wear and imperfection commensurate with age. Binding is tight and structurally sound. Pages without any extraneous marks. Sealed in plastic for shipping. Secure packaging for safe delivery. Seller Inventory # 1565563633