Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Synopsis
Examines techniques for producing effective headlines, layouts, illustrations, sales appeals, copy, first paragraphs and small ads and explains methods of evaluating advertising.
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Tested Advertising Methods
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Prentice Hall Trade (edition 4th Rev), 1980
ISBN 10: 0139068910
ISBN 13: 9780139068911
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Paperback. Condition: Fair. 4th Rev. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0139068910-7-1
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Tested Advertising Methods
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139068910I4N00
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Condition: acceptable. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials. Seller Inventory # BVV.0139068910.A
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Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
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Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Minor wear to covers and spine. Highlighting on text. Secure packaging for safe delivery. Seller Inventory # 1259157590