Items related to Tested Advertising Methods
Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Synopsis
Examines techniques for producing effective headlines, layouts, illustrations, sales appeals, copy, first paragraphs and small ads and explains methods of evaluating advertising.
"About this title" may belong to another edition of this title.
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Tested Advertising Methods
Published by
Prentice Hall (Higher Education Division, Pearson Education), 1985
ISBN 10: 0139068910
ISBN 13: 9780139068911
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Seller Inventory # 00110681866
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Tested Advertising Methods
Published by
Prentice Hall Trade (edition 4th Rev), 1980
ISBN 10: 0139068910
ISBN 13: 9780139068911
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 4th Rev. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0139068910-11-1
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Tested Advertising Methods
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_471825551
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Tested Advertising Methods
Published by
Prentice Hall (Higher Education Division, Pearson Education), 1985
ISBN 10: 0139068910
ISBN 13: 9780139068911
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Seller Inventory # CIN0139068910G
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Revised edition. Cover and binding are worn but intact. A reading copy in fair condition. Secure packaging for safe delivery. Seller Inventory # 1864292547
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the covers and spines. Mostly clean interior pages with occasional underlining to thte text. Secure packaging for safe delivery. Seller Inventory # 1661293854
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Revised edition. Covers show shelf wear with light scuffing and heavy bumping to the corners. Binding is cracked with gutter fully showing at page 238. Interior covers are lightly scuffed with age toning. Page edges are lightly scuffed and smudged. Lower right corner of text block is heavily bumped but does not impede the text. Interior pages are unmarked. Secure packaging for safe delivery. Seller Inventory # 1660870017
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Tested Advertising Methods, 4th Edition
Published by
Prentice Hall, New Jersey, 1985
ISBN 10: 0139068910
ISBN 13: 9780139068911
Used
Trade paperback
Seller: Lost Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Trade paperback. Condition: Good. 4th ed. Trade paperback (US). 318 p. Audience: General/trade. Seller Inventory # Alibris.0019086
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Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Light scuffing and smudging to covers and spine strip. Light creasing visible across spine strip and exterior hinges. Secure packaging for safe delivery. Seller Inventory # 1861842934
Seller Image
Tested Advertising Methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Bumping visible to corners of covers and ends of spine strip. Light scuffing and smudging to covers and spine strip. Secure packaging for safe delivery. Seller Inventory # 1855584210