John Caples Tested Advertising Methods

ISBN 13: 9780139068911

Tested Advertising Methods

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9780139068911: Tested Advertising Methods

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

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Caples, John
Published by Prentice Hall Trade (1980)
ISBN 10: 0139068910 ISBN 13: 9780139068911
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John Caples
Published by Prentice Hall Trade (1980)
ISBN 10: 0139068910 ISBN 13: 9780139068911
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Irish Booksellers
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