Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Synopsis
Examines techniques for producing effective headlines, layouts, illustrations, sales appeals, copy, first paragraphs and small ads and explains methods of evaluating advertising.
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Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
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Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the covers and spines. Mostly clean interior pages with occasional underlining to thte text. Secure packaging for safe delivery. Seller Inventory # 1661293854