Items related to Tested Advertising Methods
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Synopsis:
Examines techniques for producing effective headlines, layouts, illustrations, sales appeals, copy, first paragraphs and small ads and explains methods of evaluating advertising.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1985
- ISBN 10 0139068910
- ISBN 13 9780139068911
- BindingPaperback
- Edition number4
- Number of pages318
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Tested Advertising Methods
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Prentice Hall Trade
(1980)
ISBN 10: 0139068910
ISBN 13: 9780139068911
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Tested Advertising Methods
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TESTED ADVERTISING METHODS
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Prentice Hall Trade
(1980)
ISBN 10: 0139068910
ISBN 13: 9780139068911
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Tested Advertising Methods
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Prentice Hall Trade
(1980)
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ISBN 13: 9780139068911
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Tested Advertising Methods
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ISBN 13: 9780139068911
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Tested Advertising Methods
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Prentice Hall Trade
(1980)
ISBN 10: 0139068910
ISBN 13: 9780139068911
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Paperback
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