Synopsis
Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology. The text sets out a process for facilitating communication, and provides a means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.
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The Strategy Concept and Process: A Pragmatic Approach
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Prentice-Hall 01/11/1990, 1990
ISBN 10: 0138521468
ISBN 13: 9780138521462
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The Strategy Concept and Process: A Pragmatic Approach Hax, Arnoldo C. and Majluf, Nicolas
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Nov 01, 1990. Condition: Used: Good. 3120. Seller Inventory # 4Y-B7B9-TH4J