Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801385194071.0
Book Description Prentice Hall College Div, 1990. Textbook Binding. Book Condition: New. US ed. Bookseller Inventory # DADAX0138519404
Book Description Prentice Hall, 1991. Textbook Binding. Book Condition: Brand New. us ed edition. 800 pages. 10.50x8.50x1.25 inches. In Stock. Bookseller Inventory # 0138519404