Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

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9780138519407: Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.

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Urban, Glen L., Star, Steven H.
Published by Prentice Hall College Div (1990)
ISBN 10: 0138519404 ISBN 13: 9780138519407
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Book Description Prentice Hall College Div, 1990. Textbook Binding. Book Condition: New. Bookseller Inventory # P110138519404

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Glen L. Urban, Steven H. Star
Published by Prentice Hall College Div (1990)
ISBN 10: 0138519404 ISBN 13: 9780138519407
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Book Description Prentice Hall College Div, 1990. Textbook Binding. Book Condition: New. US ed. Bookseller Inventory # DADAX0138519404

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Glen L. Urban
Published by Prentice Hall (1991)
ISBN 10: 0138519404 ISBN 13: 9780138519407
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Revaluation Books
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Book Description Prentice Hall, 1991. Textbook Binding. Book Condition: Brand New. us ed edition. 800 pages. 10.50x8.50x1.25 inches. In Stock. Bookseller Inventory # 0138519404

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