The Strategy Process: Concepts, Contexts and Cases

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9780138508920: The Strategy Process: Concepts, Contexts and Cases

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

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From the Back Cover:

We tried to provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Presenting published articles and portions of other books in their original form, rather than filtered through our minds and pens, is one way to reinforce this variety. One of our prime intentions in this book is to expose the limitations of conventional theories and to offer alternate explanations that can be superior guides to understanding and taking action in specific contexts.

About the Author:

Henry Mintzberg is Cleghorn Professor of Management Studies at McGill University in Montreal and the winner of awards from the most prestigious academic and practitioner institutions in management (Harvard Business Review, Academy of Management, Association of Management Consulting Firms, and others). He is the author of fifteen books, including Managers Not MBAs, Strategy Safari, The Rise and Fall of Strategic Planning, and Mintzberg on Management, and is a founding partner of www.CoachingOurselves.com. For more information on his activities, visit www.mintzberg.org.

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James Brian Quinn; Henry Mintzberg; Robert M. James
Published by Longman Higher Education (1988)
ISBN 10: 0138508925 ISBN 13: 9780138508920
New Hardcover Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Longman Higher Education, 1988. Hardcover. Book Condition: New. book. Bookseller Inventory # M0138508925

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