Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Card Group B Package - Softcover

Kotler, Philip; Keller, Kevin Lane; Simulations, Interpretive

Softcover

ISBN 10: 0138151695 ISBN 13: 9780138151690

Publisher: Prentice Hall, 2008

Synopsis

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Edition details

• Publisher: Prentice Hall
• Publication date: 2008
• ISBN 10: 0138151695
• ISBN 13: 9780138151690
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 391