Synopsis
The perennial bestseller on the art of closing sales--now updated to meet the challenges of today's competitive and changing sales environment. Packed with surefire tactics, strategies, and methods used by the most successful salespeople, its new coverage includes sales-boosting insight into critical path selling, group selling, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Highlighted by 53 how-they-did-it case histories that clearly demonstrate successful selling strategies and tactics.
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About the Author
Roy Alexander heads his own consulting firm in New York City and is particularly noted for his sales and communications consultations in energy-related fields.
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Secrets of closing sales
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