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Synopsis
The authors are active CB instructors and researchers who use a conversational, lively narrative to speak to today’s students. Relevant examples, research studies, and references to brands students know and love engage them in the readings. Cases examine people and companies across the globe, including Amazon, Hyundai and Beyoncé, and show practical applications of CB.
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Consumer Behavior: Buying, Having, and Being (14th Edition)
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CONSUMER BEHAVIOR
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Consumer Behavior: Buying, Having, and Being (14th Edition) RENTAL EDITION
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