Color: the Secret Influence

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9780137799688: Color: the Secret Influence

For any/all design-based courses that emphasize Color Theory.

This text presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), it explores the effects of color on our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences. Color is an integral part of design, and designers need a thorough understanding of color's effects on the end user. This text presents information essential to the color selection process.

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From the Author:

Additional information about Color: The Secret Influence.
Color affects every aspect of our lives every day: your health, your spending habits, your sex life, your personal and professional image and much more. Yet, most people have only a vague awareness of what color is. Color: The Secret Influence is an integrated book about color/light which presents not only the basics of color harmony and usage, but also provides vital information on the vast and often hidden ways in which color affects us. It is based on more than ten years of color research and factual, scientific data which we have attempted to present in a highly readable way. Our book covers the nature of color; pigment & light; color myths and biases; color and health; color and psychology; color in interior environments; color in architecture and landscape design; color in advertising and marketing; color in fashion and textile design; color in culture and society; color measuring systems; and color into the 21st century. Consmers and designers alike need to be armed with knowledge that can help them make informed choices and use color to their advantage. After reading Color: The Secret Influence you will find there's much more to color than meets the eye.

A little about the authors: Kenneth holds a doctorate in color/light and has been a color researcher, design educator and design professional for the past 25 years. He is a member of the International Interior Design Asosciation (IIDA), the Interior Design Educators Council (IDEC) and the Inter-Society Color Council (ISCC). Cherie is an author, interior designer and color consultant and has been Dr. Fehrman's color research assistant for over ten years. She is a member of the Authors Guild and ISCC. Together and separately the Fehrmans have written several hundred articles about design and seven books.

About the Author:

Dr. Kenneth R. Fehrman earned his doctoral degree from the University of San Francisco, specializing in color and its effects. He is a professor of Interior Design at San Francisco State University and has been a color consultant and interior designer for the past twenty-five years. He has also taught graphic design, environmental design, textiles and aesthetics. Dr. Fehrman is a member of the International Interior Design Association (IIDA), the Interior Design Educators Council (IDEC) and the Inter-Society-Color Council (ISCC).

Cherie Fehrman is an interior designer, color consultant, and writer. She has been Dr. Fehrman's color research assistant for many years. She has taught color and design courses at San Francisco State University, the Rudolph Schaeffer School of Design, and the Western Design Institute. She is a member of the Inter-Society Color Council (ISCC) and the Authors Guild. She is also founding President of STOLA—Saluki Tree of Life Alliance, Inc., a national nonprofit hound rescue and welfare group.

The Fehrmans founded PRISM (Photochromatic Research Institute for Science and Marketing) in 1990 to disseminate accurate information about color/light. Separately and together, they have written seven books and several hundred articles. Currently, they continue their color research in the area of color/light therapy and give seminars on the effects of color/light. They have been successful in reversing paralysis in one of their own dogs using color/light therapy and have also extended quality of life in cases of kidney failure in several other dogs using color/light therapy. They are now pursuing this avenue further with veterinarians and are beginning work on their next book.

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