Developing a Creative and Innovative Integrated Marketing Communication Plan: A Working Model - Softcover

Ogden, James

 
9780137783335: Developing a Creative and Innovative Integrated Marketing Communication Plan: A Working Model

Synopsis

  • For advertising and marketing courses in the schools of business and journalism.
  • Able to be used as both a stand alone item or a supplement to current advertising books, this “how to” book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .

"synopsis" may belong to another edition of this title.

Synopsis

Intended for advertising and marketing courses in the schools of business and journalism. This "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan.

"About this title" may belong to another edition of this title.