Developing a Creative and Innovative Integrated Marketing Communication Plan

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9780137783335: Developing a Creative and Innovative Integrated Marketing Communication Plan

Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.

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James R. Ogden
Published by Prentice Hall (1998)
ISBN 10: 0137783337 ISBN 13: 9780137783335
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Ogden, James R.
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James R. Ogden
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James R. Ogden
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James R. Ogden
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