Synopsis
This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face.
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Retailing
Seller: Next Page Bookstore, LLC, Decatur, IN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Poor. Dust Jacket Condition: No Dust Jacket. Poor--A book is so worn that is is only good for reading but very damaged. All text complete. Highlighting and pen markings all throughout the book. Past owners names and notes written on inside cover. Age tanning to the outside edges of the textblock. Book spine is worn from lots of use. Seller Inventory # 515274