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Data Mining: A Hands On Approach for Business Professionals (Data Warehousing Institute Series) - Softcover

 
9780137564125: Data Mining: A Hands On Approach for Business Professionals (Data Warehousing Institute Series)

Synopsis

For database management and design courses introducing data mining.

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style.

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Update
This book now has a new CD-ROM included in the back. The versions of DataMind DataCruncher and Angoss KnowledgeSEEKER are more recent versions (refer to README.txt on the CD-ROM) NeuralWorks Predict is no longer part of the CD-ROM because no demo version is available to work with latest Microsoft Excel. This book will have a new revision in the fall.

Synopsis

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style. *Introduces the tools, resources, Web sites, and vendors that can increase students success with data mining. *Provides examples of data mining in various industries, including: *Banking and finance. *Retail and marketing. *Telecommunications. *Healthcare. *This is the first data mining book published devoted to the business field and the business professional. *Targets the business analyst and end users who do not necessarily have a statistics background, but want to try data mining. *Enclosed CD-ROM provides a hands-on approach to learning data mining. *Trial versions of three leading data mining products for Windows PCs are included on the CD-ROM and explained in depth. *DataMind? *Angoss KnowledgeSEEKER? *NeutralWorks Predict?

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Groth, Robert
Published by Pearson Education, Limited, 1997
ISBN 10: 0137564120 ISBN 13: 9780137564125
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Groth, R.
Published by Prentice Hall, 1998
ISBN 10: 0137564120 ISBN 13: 9780137564125
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ISBN 10: 0137564120 ISBN 13: 9780137564125
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ISBN 10: 0137564120 ISBN 13: 9780137564125
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-598-313

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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: reprint ] Publisher: Prentice Hall Pub Date: 1/1/1998 Binding: paperback Pages: 264 reprint edition. Seller Inventory # 6868941

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