For database management and design courses introducing data mining.
This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style.
"synopsis" may belong to another edition of this title.
Update
This book now has a new CD-ROM included in the back. The versions of DataMind DataCruncher and Angoss KnowledgeSEEKER are more recent versions (refer to README.txt on the CD-ROM) NeuralWorks Predict is no longer part of the CD-ROM because no demo version is available to work with latest Microsoft Excel. This book will have a new revision in the fall.
This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style. *Introduces the tools, resources, Web sites, and vendors that can increase students success with data mining. *Provides examples of data mining in various industries, including: *Banking and finance. *Retail and marketing. *Telecommunications. *Healthcare. *This is the first data mining book published devoted to the business field and the business professional. *Targets the business analyst and end users who do not necessarily have a statistics background, but want to try data mining. *Enclosed CD-ROM provides a hands-on approach to learning data mining. *Trial versions of three leading data mining products for Windows PCs are included on the CD-ROM and explained in depth. *DataMind? *Angoss KnowledgeSEEKER? *NeutralWorks Predict?
"About this title" may belong to another edition of this title.
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