Data Mining: A Hands On Approach for Business Professionals (Data Warehousing Institute Series) - Softcover

Groth, Robert

9780137564125: Data Mining: A Hands On Approach for Business Professionals (Data Warehousing Institute Series)

Softcover

ISBN 10: 0137564120 ISBN 13: 9780137564125

Publisher: Prentice Hall, 1997

View all copies of this ISBN edition:

For database management and design courses introducing data mining.

"synopsis" may belong to another edition of this title.

From the Author:

Update
This book now has a new CD-ROM included in the back. The versions of DataMind DataCruncher and Angoss KnowledgeSEEKER are more recent versions (refer to README.txt on the CD-ROM) NeuralWorks Predict is no longer part of the CD-ROM because no demo version is available to work with latest Microsoft Excel. This book will have a new revision in the fall.

Synopsis:

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style. *Introduces the tools, resources, Web sites, and vendors that can increase students success with data mining. *Provides examples of data mining in various industries, including: *Banking and finance. *Retail and marketing. *Telecommunications. *Healthcare. *This is the first data mining book published devoted to the business field and the business professional. *Targets the business analyst and end users who do not necessarily have a statistics background, but want to try data mining. *Enclosed CD-ROM provides a hands-on approach to learning data mining. *Trial versions of three leading data mining products for Windows PCs are included on the CD-ROM and explained in depth. *DataMind? *Angoss KnowledgeSEEKER? *NeutralWorks Predict?

"About this title" may belong to another edition of this title.