Effective Business Communication Instructor's Manual

Blundel, Richard

ISBN 10: 0137427018 ISBN 13: 9780137427017

Publisher: Financial Times/ Prentice Hall, 1997

Synopsis

Aims to help the reader to become a more effective communicator at work. Provides readers with a lively, wide-ranging review of this central and rapidly-changing area of management. A distinctive two-part format helps students generalise lessons learnt in one area, and encourages an active, questioning approach. A concise but comprehensive coverage of all key communications channels.

About this title

From the Author

IN A WORLD FULL OF INFORMATION, HOW DO YOU COMMUNICATE?
The working world is flooded with information, much of it electronic, yet still we have to get our messages across; clearly concisely and convincingly. My aim in writing this book was to cover all of the main 'channels' of communication used by those working in commercial, public and voluntary sector organisations. The text is in two sections, the first covering general principles of communication and the second, their practical application. This structure allows readers to use the book in whatever way best suits their requirements. Numerous real life case studies, including BT, Ikea and Oxfam illustrate the importance of effective communication at work. I hope that these, along with the many practical exercises and 'discussion points', make for an interesting and useful learning experience for students and for those already working in organisations.

Your comments on this text would be very welcome. Please get in touch directly by email, or via the publisher. A free Instructors Manual is also available for tutors.

Richard Blundel Oxford Brookes University Business School Wheatley, Oxford OX33 1HX

'This book provides excellent coverage of the topics we address, such as meetings, presentations, negotiation, and other key communication skills. I believe that these skills are essential for undergraduates entering the business world and have no hesitation in recommending 'Effective Business Communication' as a core text.'

KEN RABEY, SCHOOL OF COMPUTING, STAFFORDSHIRE UNIVERSITY

'Recognising from the outset that effective communication lies at the heart of competitive advantage, 'Effective Business Communication' will be of interest to a range of consumers, from the NVQ Management student or the first year undergraduate, to the A Level or Advanced GNVQ Business teacher (or able student), who wishes to augment or update notes. Blundel centres his lively and readable account on people and their interactions.'

SIMON UTTLEY, 'TEACHING BUSINESS AND ECONOMICS' (AUTUMN 1998)

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 1997
• Language: English
• ISBN 10: 0137427018
• ISBN 13: 9780137427017
• Binding: Textbook Binding
• Edition number: 1
• Number of pages: 288