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Synopsis
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
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- PublisherPrentice Hall
- Publication date1985
- ISBN 10 0137386915
- ISBN 13 9780137386918
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages470
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Public Relations Practices: Managerial Case Studies and Problems
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # L15M-00781
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Public relations practices: Managerial case studies and problems
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-0137386915-4
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