Synopsis
Exceptionally real-world in focus ― with examples, issues, and applications interlaced throughout ― this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
"synopsis" may belong to another edition of this title.
Synopsis
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
"About this title" may belong to another edition of this title.
Search results for Advertising: Principles and Practices
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Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Used
Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_298673222
Seller Image
Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Used
Hardcover
Seller: Equipment for Living, Aliquippa, PA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Seller Inventory # EBV.0137228694.VG
Stock Image
Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Used
Hardcover
Seller: Newsboy Books, Ontario, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 0137228694 Excellent shape, except 30 or so pages have some underlining. Seller Inventory # 137228694