Advertising and the Promotion Industry (Professional Reading Skills S.) - Softcover

St.John, Maggie Jo

Softcover

ISBN 10: 0137200382 ISBN 13: 9780137200382

Publisher: Prentice-Hall, 1993

Synopsis

Designed to help develop reading and familiarization skills in the particular work area of advertising, this book contains passages and exercises, and is accompanied by an answer key and an audio cassette. The book is divided into units, each of which addresses different aspects of advertising and which offers a range of activities, including pre-reading, and text and organization, comprehension and vocabulary questions for which a separate answer key is provided. The passages in the book are taken from books, magazines and newspapers dealing with advertising matters and therefore offer authentic vocabulary and idiom.

Edition details

• Publisher: Prentice-Hall
• Publication date: 1993
• Language: English
• ISBN 10: 0137200382
• ISBN 13: 9780137200382
• Binding: Paperback
• Number of pages: 117