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9780137197170: Marketing

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Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing.

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Moriarty, Sandra E., Keegan, Warren, Duncan, Thomas R.
Published by Prentice Hall PTR, 1992
ISBN 10: 0137197179 ISBN 13: 9780137197170
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