A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686
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Mike Moran is a Distinguished Engineer for IBM with over twenty years experience in search technology and holds four search patents. He is charter member of the Direct Marketing Association's Internet Marketing Advisory Board and a member of the DMA's Search Engine Marketing Council.
Bill Hunt is one of the leading search marketing experts in the world and currently CEO of Global Strategies International, clients include: IBM, Intel, ATT, and WebMD.
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