Principles of Marketing [With CDROM] - Softcover

Softcover

ISBN 10: 013703587X ISBN 13: 9780137035878

Synopsis

Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts - whether international or from within Asia - that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read - motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily.

Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like the use of technology in marketing and marketing ethics.

About this title

Product Description

For courses in Principles of Marketing.

This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text.

Product Description

This Online Course Pack consists of Kotler: Principles of Marketing Euro Edition (ISBN: 0273646621) plus access to a Pearson Education's generic online marketing course.

Edition details

• ISBN 10: 013703587X
• ISBN 13: 9780137035878
• Binding: Perfect Paperback
• Language: English