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"synopsis" may belong to another edition of this title.
'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels'
Professor Gordon R.Foxall
University of Wales
'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.'
Dr Suzanne C.Beckmann
Copenhagen Business SchoolFrom the Back Cover:
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers. Features
Michael R. Solomon, Auburn University, USA
Gary Bamossy, Vrije Universiteit, Amsterdam and University of Utah, USA
Sren Askegaard, University of Southern Denmark, Odense University and Lund University, Sweden
"About this title" may belong to another edition of this title.
Book Description Prentice Hall College Div, 2011. Paperback. Book Condition: New. Global ed of 9th revised ed. Bookseller Inventory # DADAX0137034962
Book Description Book Condition: Brand New. Brand New, 9 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2857N
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Book Description Prentice Hall College Div, 2011. Paperback. Book Condition: New. Bookseller Inventory # P110137034962
Book Description Prentice Hall College Div, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # 0137034962