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Marketing: Defined, Explained, Applied: International Edition - Softcover

Levens, Michael P

 
9780137013296: Marketing: Defined, Explained, Applied: International Edition

Synopsis

Undergraduate Principles of Marketing textbook

A unique marketing text based on student feedback. 

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need. 

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Other Popular Editions of the Same Title

9780136075691: Marketing: Defined, Explained, Applied: United States Edition

Featured Edition

ISBN 10:  013607569X ISBN 13:  9780136075691
Publisher: Pearson, 2009
Softcover